Area Sales Manager

Area Sales Manager Aberdeen
Area Sales Manager Sales
Area Sales Manager Permanent

Area Sales Manager 


As part of a successful and growing sales team Ainscough Crane Hire are looking for an experienced, ambitious Sales Manager to cover the Aberdeen area. This is an opportunity for somebody that enjoys working in a fast-paced environment, within a competitive sales team and has a real desire to exceed targets and progress through the business.


About us


Why Ainscough for your next step?  You’ll be joining the recognised market leader with a reputation to not only delivering projects on time, to budget and, but most importantly, to the highest possible standard of safety. An exciting time to join the team as investment in technology and new cranes underpin a growth strategy that is creating a clear differential in the marketplace. We are the UKs only national lifting solutions provider with 30 locations nationwide, each with their own team of dedicated experts who are passionate about delivering a class leading experience for our customers. Our reputation has been built not just as a result of our expansive fleet and comprehensive network of locations but from a workplace culture that allows our team to perform their duties with passion and pride.


Job overview


Whilst the key responsibility for you is to drive Area Sales to achieve annual budgets and to deliver year-on year growth you will also be developing and maintaining relationships with a small portfolio of Managed Account Customers. These customers largely based in the area will be covering major projects. This is an ideal opportunity to gain further experience managing framework renewals and building longer term relationships.


Benefits for an Area Sales Manager


  • Competitive basic salary
  • Quarterly bonus
  • Bi-Annual retention bonus
  • Company car
  • Hybrid working
  • 24 days annual leave plus an additional day at 2 years service and 5 years service and every 5 years after
  • Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)


Key Accountabilities/Responsibilities of an Area Sales Manager


  • Researching key business sectors, use facts, figures and tools to present plans, and forecast future goals and targets.
  • Dealing effectively and promptly with sales leads from across the business.
  • Achieving predetermined monthly, quarterly and annual sales targets in line with specific pricing guidelines.
  • Negotiating contracts and framework agreements with new clients within agreed parameters.
  • Providing regular updates and forecasts on pipeline, projects and frameworks to the Regional Sales Manager.


 Person Specification – Is this you?


 Education/Knowledge/Experience for an Area Sales Manager


  • Prior sales role(s) and proven influencing and negotiation ability.
  • Be able to demonstrate a clear understanding of a sales/buying process.
  • A track record of achieving/exceeding targets.
  • An understanding of crane hire and the market is helpful but not essential, a technical sales background is preferred.
  • A high achiever who is career orientated and likes to work to challenging goals.
  • IT literate and familiar with Microsoft office products- Particularly PowerPoint, Excel and Word.
  • Desirable construction related sector experience.



  • Ability to demonstrate a structured approach to sales planning and presentations.
  • Ability to write articulate and effective proposals and reports in response to customer needs.
  • Ability to deliver value added presentations to clients.
  • Ability to negotiate and build strong relationships.
  • Strong customer focus and with a deep understanding customer relationships and business process.
  • Ability to work under pressure, be self-motivated, committed to meeting deadlines (self-imposed and external), and to manage multiple requirements and demands effectively.
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