Area Sales Manager

Area Sales Manager Bristol
Area Sales Manager Sales
Area Sales Manager Permanent

Area Sales Manager (Bristol)


Ainscough Crane Hire are looking for an experienced, driven Area Sales Manager to cover the Bristol region. Whilst crane industry experience isn't essential you should have a background in general construction sales or hire.  


Benefits for an Area Sales Manager


·Hybrid working

·Bi-Annual retention bonus

·Company car

·24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service

·Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)

·Group life assurance 3 x basic salary

·Pension 4% employer 5% employees

·Online access to payslips, book and view holidays and personal info

·Access to the Ainscough Advantage (People Value) benefits platform

·Glasses payment – Claim up to £75 every 2 years (including eye test and cost of glasses)

·Staff forums run 3 times a year – have your voice heard


Ainscough Crane Hire are the UKs leading crane company.


Based across 30 locations, our dedicated team of experts are passionate about delivering projects on time, to budget and, most importantly, to the highest possible standard of safety. Our industry-recognised Make the Safe Choice ethos is at our core and underpins every single thing we do, from contract lifts and crane hire to specialist projects for customers.

Our reputation as a market leader is not just a result of our expansive fleet and comprehensive network of locations across the UK, but is also derived from the workplace culture that allows our team to perform their duties with passion and pride.


Job Purpose/Objectives of an Area Sales Manager


Developing and maintaining the relationships with a portfolio of Managed Account Customers, covering major projects, all framework revenues within the area operating model to achieve budgets and grow revenue profitably.

Maintaining and increasing revenue for the territory to achieve and exceed on budgets including developing a sales pipeline


Key Accountabilities/Responsibilities of an Area Sales Manager


  • Researching key business sectors, use facts, figures and tools to present plans, and forecast future goals and targets.
  • Dealing effectively and promptly with sales leads from across the business.
  • Ensuring the targeted number of appointments and meetings is met or exceeded in line with targeted KPI objectives.
  • Achieving predetermined monthly, quarterly and annual sales targets in line with specific pricing guidelines.
  • Negotiating contracts and framework agreements with new clients within agreed parameters.
  • Providing regular updates and forecasts on pipeline, projects and frameworks to the Regional Sales Manager.


Person Specification


Education/Knowledge/Experience for an Area Sales Manager


  • Prior sales role(s) and proven influencing and negotiation ability
  • An understanding of crane hire and the market is helpful but not essential, but a technical sales background is preferred.
  • A high achiever who is career orientated and likes to work to challenging goals.
  • Educated to A-Levels.
  • IT literate and familiar with Microsoft office products- Particularly PowerPoint, Excel and Word
  • Desirable construction related sector experience




  • Ability to write articulate and effective proposals and reports in response to customer needs
  • Ability to deliver value added presentations to clients.
  • Ability to negotiate and build strong relationships.
  • Strong customer focus and with a deep understanding customer relationships and business process.
  • Ability to identify and resolve issues. And to able to collate and analyse data - PC literate.
  • Ability to work under pressure, be self-motivated, committed to meeting deadlines (self-imposed and external), and to manage multiple requirements and demands effectively.
  • Demonstrates the ability to understand customer needs and can get things done
Latest Jobs











Please enter your email to start your application
Welcome . Please enter your password to login and apply

Forgot your password?

Call us today on 0800 272 637