Wigan
Support Functions & Head Office
Permanent
We are seeking a creative and driven Digital Marketing Executive to join our small but growing team at Ainscough Crane Hire. The ideal candidate will be responsible for developing and executing content marketing strategies that engage our target audience and promotes our brand.
Whilst no industry knowledge is required, this role requires a strong understanding of digital marketing, content creation, and social media platforms.
The successful applicant will have the opportunity to work in a collaborative environment working closely with sales and customer service teams. You’ll contribute to various projects that enhance our online presence and drive customer engagement.
Responsibilities
- Primary responsibility is to develop and support content marketing strategies to increase brand awareness and customer engagement.
- Create high-quality, engaging content across multiple platforms including blogs, social media, email newsletters, and website pages.
- Conduct keyword research and apply SEO best practices to optimise content for search engines.
- Manage social media marketing campaigns, including content scheduling, audience engagement, and performance analysis.
- Monitor industry trends and competitor activities to identify opportunities for content improvement.
- Write compelling copy that resonates with target audiences while maintaining brand voice.
- Use Google Analytics to track content performance and adjust strategies based on insights.
- Conduct keyword research and apply SEO best practices to optimise content for search engines and manage PPC campaigns.
Person Specification
- CIM qualification and Bachelor’s degree in Marketing or related field.
- Proven experience in SEO and PPC management.
- Strong understanding of digital marketing principles and best practices.
- Experience in B2B marketing and proficiency in Adobe Creative Cloud.
- Excellent communication and analytical skills.
- Ability to manage multiple social media platforms effectively.
- Proficiency in PHP, HTML, and CSS coding is advantageous.
We are looking for a passionate individual who is eager to contribute their skills in a fast-paced environment. Are you able to take our brand to the next level? If so we'd love to hear from you.
Ainscough Crane Hire are the UKs leading crane company.
Based across 30 locations, our dedicated team of experts are passionate about delivering projects on time, to budget and, most importantly, to the highest possible standard of safety. Our industry-recognised Make the Safe Choice ethos is at our core and underpins every single thing we do, from contract lifts and crane hire to specialist projects for customers.
Our reputation as a market leader is not just a result of our expansive fleet and comprehensive network of locations across the UK, but is also derived from the workplace culture that allows our team to perform their duties with passion and pride.
Benefits for a Digital Marketing Executive
If you're passionate about digital marketing and ready to take on a challenging yet rewarding role, apply now and be part of our journey to success!