Regional Sales Manager

At Ainscough Crane Hire, we pride ourselves on excellence, safety and innovation in the crane hire industry. As a leading provider of lifting solutions, we are committed to delivering exceptional service and exceeding our customers' expectations. We are now seeking a dynamic and experienced Regional Sales Manager to lead our Southern Sales Team and drive growth across multiple regions.

If you are a driven sales leader with a passion for achieving results and leading teams to success, we invite you to apply for this exciting opportunity.  

Key Responsibilities

- Lead and manage a team of Area Sales Managers (ASMs) to achieve business revenue targets through a blend of existing relationships & new business pipeline development

- Coach, support, inspire and mentor the ASM team to ensure they meet or exceed budgeted sales targets.

- Set and exemplify high operational standards to enhance revenue within your region.

- Ensure maintenance of a performance rigour, including the accuracy of CRM data, providing updates to the business as required

Key Accountabilities

- Oversee the performance and development of Area Sales Managers and their portfolios.

- Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.

- Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.

- Support ASM team in preparing proposals, presentations, and attending customer meetings as required.

- Analyse sales performance data to identify areas for improvement and implement corrective strategies.

- Provide ongoing coaching to enhance team motivation and sales effectiveness.

- Collaborate effectively across departments to ensure seamless operations and achievement of goals.

Benefits for a Regional Sales Manager

- Quarterly performance related bonus

- Travel & Health cover including family / partner

- Bi-Annual retention bonus

- Company car (or allowance)

- 24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service

- Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)

- Group life assurance 3 x basic salary

- Company Pension Scheme

- Access to the Ainscough Advantage (People Value) benefits platform

- Formal Career Development Plan

Person Specification

Education/Knowledge/Experience

- Proven people sales leadership experience

- Degree level (or equivalent) education preferred

- Experience in a related industry (e.g. Construction) an advantage, but not essential

- Solid background in working with CRM platforms

Skills/Abilities

- Strong communication and leadership skills adaptable to different environments.

- Effective people management skills with a focus on teamwork and collective success.

- Proficient in delivering compelling presentations to prospects and clients.

- Ability to thrive under pressure, meet deadlines, and manage multiple priorities.

- Demonstrated negotiation skills and commercial acumen.

- Customer-centric with a deep understanding of customer relationships and business processes.

- IT literate, particularly with Microsoft Office suite (PowerPoint, Excel, Word).

Key Performance Measures

- Achieve revenue and profit targets for the assigned area.

- Meet or exceed KPIs for team appointments, activities, and CRM management.

- Effective diary and time management to optimise productivity.

- Strategic Thinking: Able to identify business potential and plan strategies considering technical and people-related issues.

- Leading Change: Proactively drives change and supports colleagues through transitions.

- Continuous Improvement: Identifies opportunities for process enhancement and ensures timely execution.